Feb 15 2012

Benefits of Google Apps

Category: Apps — @ 11:06 pm

The benefits of Google apps are plentiful.  With finances on everyone’s mind at the moment, the first benefit I am going to mention is the cost savings.  Because google apps require no hardware or software and need little administration this is where your saving compared to other competing solutions.

Storage is another benefit.  With Gmail each email account gets 25 GB of storage and with the many time saving features your employers can work very efficiently with high volumes of email, free their time up to be more productive.  Gmail is perfect for employees that need to travel around and work mobile.  There is support for all of the smart phones and some of the less powerful phones.

If you’re a fan of Microsoft outlook and have used this email client for some time it can be hard switching to Gmail.  But Google have found a solution for this as they have created a Microsoft Outlook interface which helps with the transition to Gmail and Google calendar.

Cost savings, higher storage and mobile ability is all well and good but what about reliability?  Well Google promise that Google apps will be available for 99.9% of the time.  This is a pretty strong promise and they can promise this with synchronous replication of data in Gmail, Google Docs, Google sites and Google Calendar which are all preserved in many data centers.  What this means is that if one data center fails to serve your request, the system will automatically fall back to another data center.  You won’t even know this is happening as it is instantaneous, which means you can worry far less about system downtime.

With security you relax in Google’s hands.

You information is safe and secure as Google operates one of the most robust networks of distributed data centers in the whole world. Security is their top priority which is why they have a dedicated around the clock security team.  Also Google Apps is the very first cloud based messaging and collaboration solutions to achieve FISMA certification.  FISMA stands for Federal Information Security Management Act of 2002 which means that the security and network operations of Google have been reviewed and certified.  Within the FISMA Act there are guidelines on how organizations should implement security controls.  Google have passed which means peace of mind for us as end users.

With google apps you get custom spam, inbound and outbound mail filtering tools which are powered by postini. You can share information within Google Docs, Google Calendar and Google Sites meaning more than one employee can work on a document rather than having to send documents between yourselves.  Now here is the tacky bit you get enforced SSL connections to ensure secure HTTPS access.

You can see why more and more people are turning to the cloud to do their business.  There is also customer support 24/7 via email online or phone for the real critical issues. If this article hasn’t convinced you to work via the cloud I don’t know what will.  Google has a network of google apps reseller partners ready to help business with deployment, data migration, user training. 

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Feb 09 2012

Google Apps For Business

Category: Apps — @ 2:06 am

Google Apps for Business is an enterprise package of workplace applications. Google Apps can help companies of all sizes and in every industry to save time and money and improve how they work together. As well as size-able cost savings it’s the efficiencies gained by a workforce where collaborate on any device, from any location, in real time is what makes Google Apps a great business solution. Many companies are already reaping the rewards from Google Apps and more and more each day are seeing the light.

Below are some of the many benefits Google Apps bring to your business…

Say good bye to attachments.
With Google Apps there is never the need to send documents to and from each other, everyone can edit the same document can from any pc anywhere in real time. The updates are instant for everyone to see.

Work anywhere
You can synchronise your calendar and mail with your smart phone or tablet so you can work from anywhere in the country or world even. Say good bye to your flash stick or memory drive as all your documents can be edited and viewed from your phone or tablet/laptop anywhere.

Better mail management
If you use outlook express as your email client you will know how tricky it can be trawling through weeks or months of emails to figure out what is going on. With Gmail group messages and their responses, you can turn email messaging into conversation threads. This keeps the responses to messages in context of the original message.

Manage Projects more efficiently
Google Sites is an easy way to create secure web pages for intranets and team projects for all of the team to work on. You can use Google Sites to centralise all documents, spreadsheets, presentations, images, videos, slideshows to help keep teams organised. You dont need to be an expert coder or HTML writer. Again you can access company pages from your desk, on the road via your mobile, or at home or anywhere you have access to the internet.

Google Gadgets & Labs
Google Gadgets means you can view documents, calendar events and tasks without ever leaving the Gmail webpage. Google Labs offer an endless supply of productivity tools which are all accessed from your Gmail page.

Chat feature
Chat online for real time communication. You contact will instantly see the information and be able to respond instantly.
If youre ready to make the change and get all the benefits that Google bring to business get in touch with a Google App reseller. There are plenty of companies that you can work alongside to ensure you have all the right apps to make your business more cost effective, efficient and productive. Decided the time is right to switch? Then welcome to the world of cloud computing, the future of business is here and now.

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Dec 21 2011

Website Redesign – Do It For The Right Reasons

Category: Tips — admin @ 10:54 pm

Your company’s website was created to increase sales and to generate leads. Over time, the look and feel, as well as content, may have become dated. Often, a website has had content added to it that it was not originally designed for. The result can be an awkward looking and an awkward functioning site.

If you are thinking about an overhaul of your current website, keep in mind that it will need to be for the right reasons. It will also need to be part of a larger strategic marketing plan.

The most important reasons is to generate sales and be found by more prospects/clients – everything else is secondary. Without a prospect finding your site, you are not even getting the opportunity to generate new sales and you are not making money. Being found is easier said than done. It starts with creating a great looking website with an accurate, compelling message that will help generate more leads than your current website. Your visitors need information, as well as a look, that is persuasive.

Next is the underlying code and structure of the website. These are the parts most people never see, but search engines are very interested in. These un-seen parts of the website must be optimized to be successful with Google, Bing and other search engines. The appearance of your web pages needs be supported by carefully researched keywords and key phrases. Search engine success is the difference between a beautiful site that is busy and a beautiful site that nobody sees.

Once you have attracted prospects to your website, converting them into buyers is critical. Your website needs to have the functionality, ease of navigation and great content that people are looking for.

Many times, the content of a website is pretty good. After all, you know your business best and are able to write to your strengths. However, what it often lacks is the impact of a professionally designed website. Your website has to instill trust and confidence in your business or brand. Fair or not, people make decisions based solely upon the appearance of a site, even when your product or service is superior to your competitors.

Nearly 50% of the time, web sales are simply lost. The reason? Your visitor cannot easily find the information, products or services they are looking for. The result? They simply cannot be converted to sales. Don’t waste website traffic, and lose sales, due to a lack of sales-ability.

After your site has been professionally redesigned and relaunched, it must be monitored, refined and improved on a regular, on-going basis to continue to capture new prospects. Information must engage visitors or they will leave your website and land on one of your competitors.

If you are considering investing your precious marketing dollars in a website redesign, it should be carefully and professionally crafted from the ground up to be found by your prospects and to convert them into sales. This happens when you have a strategic plan in place from the very beginning.

Remember, business websites are created to generate sales. Today, it is not enough to just have a website. It must be part of your larger strategic marketing plan.

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Dec 16 2011

google adwords – Manipulating Keywords For Success

Category: Tips — admin @ 12:39 pm

As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.

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 Matching Options

When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.

The Google Adwords platform allows you to select four matching options:

Broad Match

Broad match is the default setting for an Adwords campaign.

Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Let’s look at an example.

Assume I am selling travel writing diaries and using “travel journals” as my keyword phrase. Any time a person enters any combination of “travel” and “journals” in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing.

Using broad match, my costs go up and my conversions go down.

Broad match isn’t necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the “browsing” surfers will convert well.

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 Phrase Match

Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for “travel journals”, my ad would appear when someone search for a phrase with “travel journals” in it, but not “journals travel”. To use phrase match for keyword phrases, you simply place quotation marks around them.

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